MKTG1001 Marketing Principles was undertaken in 2011. Overall some business-oriented information was retained, however, the structure (large class sizes, and undirected tutorials) in addition to subpar resources did detriment the course.

Textbook used: “Principles of Marketing” - Kotler, Adam, Denize, Armstrong

Assignments involved 1. presenting some basic statistics and 2. presenting on Marketing Segmentation [writeup] [slides]

Personal Notes for final exam.

August 2016: In reflection, this course really did have a drastically different culture due to it its large size and standardised processes. Very different to other courses in Design, Arts, Cognitive & Computer Sciences.