Genesis is a start-up program at the University of Sydney. in mid-2013, my friend Liz Gillaren and I entered into the program with a proposal that was an extension of a previous project Magic torch [PDF of Entry].

Genesis revealed some interesting tips about the startup scene, notably a list of relevant entities as seen in this diagram [link] by BlueChilli.


Our final product was: “Torch Board: a creative way to curate and record your data, offering a way particular for academics and designers to track their search history and discover new and relevant links.”.

Image of Torch Board

Whilst this was quite an educational peek into the startup world, even if a concept was fully fleshed out and strategised it can only go so far. Sometimes there’s much more power in doing than talking.

“A prototype is worth a thousand meetings.”

  • Mike Davidson, VP of Design